Episode 15

How Marketing Works

A semi-academic look at how marketing works and why we choose the products we buy. We look at the consumer decision making process, cognitive dissonance, and how consumers distinguish products from one another. 

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Topics, links and context for the audio.

  • What is marketing
  • What makes marketing effective
  • The consumer decision making process 
  • Internal state changes through product purchases
  • Minimizing cognitive dissonance and post purchase research