Episode 2

Jacob Graf (Founder, Graf Technology)

In this episode, I interview my good friend, Jacob Graf. It's a candid, friendly conversation, but we discuss Jacobs unique worldview on tech, motivations and how he solves problems in his every day life.

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Topics, links and context for the audio.

  • Introduction 
  • What kind of problems Jacob solves with Graf Technology
  • On customers not knowing the actual problem
  • How urgency impacts decisions 
  • How Jacob defines his customers problems by understanding their expectations
  • How the relationship with the customer impacts the decision making process 
  • Exploring potential outcomes to come to a solution
  • How Jacob evaluates new technology and ignores the new shiny thing
  • Benefits vs opportunity cost
  • Major life changes and motivations for tech adoption
  • How Jacobs outlook impacts other areas of his life 
  • Why Jacob is a tech person
  • On the joy of technology that actually works more than 70% of the time
  • How operating from constraints aids in the decision making process 
  • Why we oversimplify and underestimate things
  • Why Jacob is skeptical about being hyper connected 
  • On pivotal moments that redefine the work you're doing 
  • The virtues of never burning a bridge 
  • How to step back and iterate on your decision making process 
  • The Dilbert Principle
  • How to set pricing and charge what you're worth 
  • Experience learned process vs mentors and inspiration 
  • 2 silly, random questions
  • Conclusion